About the brand: Trichovedic

The Trichovedic products were identified as only being for sale in Australia. Due to the product recall for high levels of formaldehyde the company reformulated to no longer include formaldehyde as an ingredient. Air testing results provided on the company website showed peak formaldehyde exposure levels using the new formula only 3X lower than those measured by Oregon OSHA when using Brazilian Blowout with 8.8% formaldehyde.

Products by Trichovedic

	Product	Formaldehyde testing results	Injuries: Number of consumers that filed reports with the federal government	Product recalls
	HydroSpa Keratin Smoothing Treatment	2.06 %	0	Australia

Formaldehyde test results

PRODUCT RECALLS

Since 2009, health and consumer product agencies in 6 countries have announced recalls of hair straighteners with high amounts of formaldehyde.

WHAT THE COMPANY SAYS ABOUT HOW THEIR PRODUCT WORKS

HOW IT WORKS A revolutionary hair treatment service that was originally developed in Brazil, HydroSpa Keratin Smoothing Treatment infuses and bonds Keratin, Wheat and Rice Proteins into and onto the cuticle layer of the hair shaft. Combined with amino acids, silicones and anti static agents, the results are quite simply remarkable; incredible shine, smoothness, enhanced strength and condition, frizz free and humidity proofed. The hair is straightened around 90% giving it a far more natural look than chemical straighteners and the hair is in better condition than when you started. Incredibly, the treatment works more effectively the more damaged the hair is. Unlike chemical straighteners HydroSpa Keratin Smoothing Treatment does not chemically rearrange the internal disulphide bond structure of the hair and it can be used on coloured, foiled and chemically straightened hair. [link]

AVAILABLE FOR DIRECT PURCHASE BY CONSUMERS?

A loophole in federal labeling law allows companies to sell "professional use" products without the ingredient label required on all other personal care products, so the use of formaldehyde can be hidden. Nearly all of the hair straightening products surveyed by EWG are marketed for professional use only. Despite these claims, EWG found that consumers can easily purchase "professional use" products through online retailers. Retailers identified for Trichovedic products are listed below:

image source

Trichovedic - HydroSpa Keratin Smoothing Treatment

"HOW IT WORKS A revolutionary hair treatment service that was originally developed in Brazil, HydroSpa Keratin Smoothing Treatment infuses and bonds Keratin, Wheat and Rice Proteins into and onto the cuticle layer of the hair shaft. Combined with amino acids, silicones and anti static agents, the results are quite simply remarkable; incredible shine, smoothness, enhanced strength and condition, frizz free and humidity proofed. The hair is straightened around 90% giving it a far more natural look than chemical straighteners and the hair is in better condition than when you started. Incredibly, the treatment works more effectively the more damaged the hair is. Unlike chemical straighteners HydroSpa Keratin Smoothing Treatment does not chemically rearrange the internal disulphide bond structure of the hair and it can be used on coloured, foiled and chemically straightened hair. KERATIN TREATMENTS AND FORMALDEHYDE Formaldehyde is not an ingredient in HydroSpa Keratin Smoothing Treatment although trace quantities can be the result of other ingredients in the formulation. Due to the recent controversy surronding Keratin Treatment products and formaldehyde, Trichovedic have conducted both content and air sample testing of HydroSpa Keratin Smoothing Treatment to ensure that any trace levels of formaldehyde are substantially lower than those permitted. Each individual batch is independently tested and the results posted at www.trichovedic.com.au"
- from link

Legal Disclaimer:

The conclusions and findings that appear on this page reflect EWG's research at the time of publication stated above. In light of evolving market conditions, subsequent product reformulations, and other factors, they may no longer be current. EWG makes no representations or warranties about any of the products that appear on this page. EWG hereby disclaims all warranties with regard to any of the products that appear on this page, including express, statutory, implied warranties of merchantability or fitness for a particular use.

References:

Trichovedic. 2011. HydroSpa Keratin Smoothing Treatment. Available: http://www.trichovedic.com.au/our-products/hydrospa-keratin-smoothing-treatment/ Accessed: 2/25/2011.

Stylz Hair. 2011. Trichovedic Keratin Smoothing Treatment. Available: http://www.stylz.com.au/stylz-hairdressing-services/keratin-smoothing-treatment/ Accessed: 2/7/2011.

ACCC 2010. Australian Competition & Consumer Commission. Product Safety Recalls. Available at: http://www.recalls.gov.au/content/index.phtml/itemId/952834 Accessed: 1/6/2011.

AFSSAPS 2010. French Agency for the Safety of Health Products. Notice of the French Agency for Safety of Health Products concerning the health risks of exposure to formaldehyde in some smoothing hair cosmetics.” Available: http://bit.ly/fDLJF2 Accessed: 1/6/2011.

Anonymous 2010. Analytical report. Columbia Analytical Services. 3/25/2010-10/1/2010. Available: http://nadinejolie.com/blog/wp-content/uploads/2010/10/Formaldehyde_Brazilian_Reports.pdf. Accessed: 1/7/2010.

Fisher M 2007. Scared Strait Warning: A hot new hair-straightening treatment from Brazil could be a health hazard. But that hasn’t stopped people from performing it. Allure. Available: http://www.allure.com/magazine/2007/10/scared_straight Accessed: 1/6/2011.

Health Canada 2010A. Brazilian Blowout Solution Contains Formaldehyde. 10/7/2010. Available: http://www.hc-sc.gc.ca/ahc-asc/media/advisories-avis/_2010/2010_167-eng.php Accessed: 1/6/2011.

Health Canada 2010B. Brazilian Blowout Solution Contains Formaldehyde: Update. 10/26/2010. Available: http://www.hc-sc.gc.ca/ahc-asc/media/advisories-avis/_2010/2010_182-eng.php Accessed: 1/6/2011.

Health Canada 2010C. Several Professional Hair Smoothing Solutions Contain Formaldehyde. 12/10/2010. Available: http://www.hc-sc.gc.ca/ahc-asc/media/advisories-avis/_2010/2010_222-eng.php Accessed: 1/6/2011.

IMB 2010A. Concerns Relating to use of Certain Hair Straightening Products – Update. 11/29/2010. Available: http://bit.ly/hHJtRn Accessed: 1/6/2011.

IMB 2010B. Irish Medicines Board, Concerns relating to the use of certain Hair Straigtening Products. 12/23/2010. Available: http://www.imb.ie/EN/News/Concerns-relating-to-the-use-of-certain-Hair-Straightening-Products-.aspx?page=1&year=0&categoryid

Irish NCA 2010. ‘Marcia Teixeira’ hair products withdrawn. 6/14/2010. Available: http://www.consumerconnect.ie/eng/News_+_Research/Product_Recalls/marcia-teixeira-hair-products.html Accessed: 1/7/2011.

OREGON OSHA 2010A. OHSU Toxicology Center Issues Public Alerts About the Ingredients of a Popular Hair Salon Treatment. 9/30/2010. Available: http://www.Oregon OSHA.org/admin/newsrelease/2010/nr2010_24.pdf Accessed: Accessed: 1/7/2011.

Oregon OSHA 2010B “Keratin-Based” Hair Smoothing Products And the Presence of Formladehyde. October 29,2010. Available: http://www.orosha.org/pdf/Final_Hair_Smoothing_Report.pdf Accessed: 1/7/2011.

PBA 2007. Professional Beauty Association testing results. FDA Freedom of Information Act request F10-8327. Received 12/3/2010.

RAPEX 2010. European Union Rapid Alert System for non-food consumer products. Available at: http://ec.europa.eu/consumers/safety/rapex/index_en.htm. Accessed: 1/6/2011.