"If you can't put it in your mouth," says Burt's Bees CEO John Replogle, "you shouldn't put it on your skin." Then, according to New York Times reporter Louise Story, he scoops out a fingerful of the company's Avocado Butter Hair Treatment and eats it.
As I read the article, I wondered if Mr. Replogle does that trick for reporters often. And if he does, does he always use the same product? Burt's Bees products have some of the best overall scores in Skin Deep, ranging from 0 to 6 (on a scale where 0 means "low hazard" and 10 means "high hazard"). Still, even their products wouldn't be my snack of choice.
Take, for example, Burt's Bees Coconut Foot Cream. Sounds pretty harmless and, who knows, maybe even tasty. It contains low-hazard ingredients like oat flour and rosemary leaf oil and, of course, coconut oil. But it also contains fragrance (of which you should always be skeptical), which is linked to asthma, allergies, and immunotoxicity. Also, although many of the ingredients received good scores, they have data gaps as high as 100% (sucrose distearate), which means there's a lot we don't know about them. Overall, the product rates a 4 out of 10, or "moderate hazard."
I would advise Mr. Replogle to avoid using the company's Radiance Eye Cream as an example. It carries a Skin Deep score of 6 for ingredients linked to developmental and reproductive toxicity, neurotoxicity, endocrine disruption and bioaccumulation (among other things).
The product that Mr. Replogle was snacking on gets a low-moderate score of 3, mostly because it contains "fragrance," that commonly used allergen and irritant that often contains phthalates. Although it isn't the safest of Burt's products, the Avocado Butter Hair Treatment sure does sound like the tastiest.
Whether Burt's Bees is the brand for you is a judgment call, and there are a lot of factors to consider (from ownership of parent-company Clorox to Burt's Bees' environmental policies). If you're looking for a tasty treat, though, I'd look elsewhere.
Psst! Want to help build the Skin Deep database? A $10 donation through our I Feel Pretty campaign will add another product, and it could even help us win a grant.