Three years ago, EWG launched a unique online consumer database called Skin Deep that assesses and compares the safety of personal care products. To this day, Skin Deep is the only online resource for those wishing to compare safety ratings for various personal care products.
EWG just launched a major expansion of Skin Deep to cover one-quarter of the products on the market – around 25,000 products altogether. The new Skin Deep site is a thorough upgrade to the database, both in the number of products assessed and the sophistication of EWG's safety reviews.
Under the current law, the government cannot mandate safety studies of cosmetics products or their ingredients, and only 13 percent of the thousands of ingredients in personal care products have been reviewed for safety by the cosmetic industry's own review panel. Safety decisions are made behind closed doors for virtually every product on the market.
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