"Low Mercury" Becomes Marketing Claim
Wednesday, November 2, 2005
In the next logical step after some grocery chains voluntarily putting mercury warnings at their seafood counters, one company is now marketing low-mercury fish to consumers worried about its neurotoxic effects on infants and children. Micro Analytical Systems Inc. is working on a method that will allow seafood suppliers to test the levels in their fish, and has created a "Safe Harbor" label that uses a stricter standard than FDA's. A small chain in Northern California is going to start selling fish under the label early next year, and Whole Foods is considering it.